Guiseppe Getto is an Assistant Professor of Technical and Professional Communication at East Carolina University and is President and Founder of Content Garden, Inc., a digital marketing and UX consulting firm: http://contentgarden.org/. He consults with small businesses and non-profits from a variety of industries who want to develop better content, better SEO, better writing, better websites, better user experiences, and better reach for their target consumers. He has taught at the college level for over fifteen years. During that time, he has also consulted and formed research and service-learning partnerships with many non-profits and businesses, from technical writing firms to homeless shelters to startups. He is also a poet. His first book, Familiar History, is currently available from Finishing Line Press: http://guiseppegetto.com/poetry/. Read more about him at: http://guiseppegetto.com.