Voice & Tone: Writing for Context and Emotional State

Master the art of voice and tone, and your content will transform a software application into a human connection. Learn strategies for creating conversational UX writing that always strikes the right chord.

Topics covered will include:

  • Voice vs. tone: what’s the difference?
  • Matching tone to scenario and context
  • Using research and observation to develop empathy
  • Focusing on user emotions, goals and motivations
  • Tips for developing a more human UX voice
  • Tools of the trade: User Personas and Empathy Maps

Content & Design
Location: G118 Date: October 5, 2018 Time: 10:00 am - 10:45 am photo of Jen Canter Jen Canter