Videos for UA: A Blackbaud Case Study

In 2009, Blackbaud’s technical writers reinvented ourselves. Instead of “Documentation,” our team became “User Education” to better reflect the variety of user assistance we create, including how-to videos. The User Education team is now known throughout the company for our video gurus and we are considered an indispensable resource that fulfills a variety of needs. Join us for an overview of our processes, best practices, and the types of videos that we create for internal and external audiences.

You Will Learn

  • how multiple writers and departments can coordinate to produce a cohesive video strategy
  • how to organize and analyze videos and production
  • how to share and promote videos in various mediums
  • about the different types of videos we create—including how-to, new feature, filmed interviews, and infotainment

Tools & Technologies
Location: Date: October 29, 2014 Time: 9:00 am - 9:45 am Nikki Tremann Nikki Tremann