The Art of Communication in Digital Marketing

What part does communication play in digital marketing? It’s everything! A digital marketing campaign is made up of pieces of communication that’s designed to help customers and return a profit for businesses. In this session we will discuss the various pieces of a digital marketing campaign, such as ad copy, landing pages, visuals, etc., to see how they create a work of art.

What You Will Learn.

Attendees will learn the various components of digital marketing and the part they play in creating a digital marketing campaign. We will review ad copy, landing page copy, keyword selection, and visuals to see how they work to drive a person to make a purchasing decision.

Content & Design
Location: G118 Date: October 4, 2018 Time: 2:00 pm - 2:45 pm photo of Bruce Gibbs Bruce Gibbs