What part does communication play in digital marketing? It’s everything! A digital marketing campaign is made up of pieces of communication that’s designed to help customers and return a profit for businesses. In this session we will discuss the various pieces of a digital marketing campaign, such as ad copy, landing pages, visuals, etc., to see how they create a work of art.
What You Will Learn.
Attendees will learn the various components of digital marketing and the part they play in creating a digital marketing campaign. We will review ad copy, landing page copy, keyword selection, and visuals to see how they work to drive a person to make a purchasing decision.