The distinction between marketing communications and technical communications is far less pronounced than it once was. Managers see little difference in skillsets and often put content creators together in one role or department – and maybe they’re right. There is truly little difference between them. They’re both an always-on dialogue with the user. Pre-sales content (marketing content) is increasingly focused on providing enough technical details so potential buyers can make an informed decision.
Post-sales content (technical content), while always focused on providing enough technical details to use the product, is now evolving to provide more useful information based on business goals, presented in a more usable way, and available in a helpful format.