If you’re a technical communicator or another kind of communications or design professional, you probably have heard about content strategy, a discipline devoted to the creation and publication of useful, usable content. You may also be wondering if it’s a discipline worth paying attention to. It is! In fact, technical content such as help documentation, in-app user instructions, and user-generated how-to guides is only growing in importance as new products and services arise in sectors of the economy such as healthcare, IT, education, and business. In this session, you’ll learn why content strategy is important, what the future holds for content strategy, and three skills that any kind of professional can use to become an ad hoc content strategist within their organization.